515-400-0202
515-400-0202
CREATED BY FUNERAL PROFESSIONALS FOR FUNERAL PROFESSIONALS
Turnkey Social Media Marketing That Honors
Your Calling and Builds Trust
SHARE YOUR EXPERTISE WHERE FAMILIES GATHER ONLINE
The Daily Reality
Families connect with your funeral home in more ways than ever. They pause on an obituary you’ve shared on Facebook, notice community posts in their feed, and search online when they need guidance through life’s threshold moments. You know an online presence matters, and each interaction shapes how they see you and how they trust your care.
The Challenge
Creating consistent, professional Facebook content takes hours you don't have, while marketing agencies deliver costly content that rarely reflects your standards or values. Families engage with your obituary posts but spend far more time seeking broader community resources and grief guidance long before they're ready to visit your website. Every day offline is a missed opportunity to connect with families when they need you most.
The Solution
Your online presence should carry the same compassion and consistency families feel when they walk through your doors. Designed for funeral service, Kindred Circle delivers professional, affordable Facebook content coupled with an unmatched online community presence. You focus on families in your care. We care for your families online.
Who We Are
Hello! We’re Mary Schaaf and Kelly Manion, the team behind Kindred Circle. With 35 years of combined marketing experience in the funeral profession, blending Mary’s funeral home operations and design expertise with Kelly’s award-winning grief and memorialization content expertise, we help funeral professionals build lasting connections with families.
We set out to solve a problem we knew well. Funeral professionals understand how important social media is, but they simply don’t have time to create a consistent online presence. They are stuck choosing between generic templates, costly custom work, or posting only obituaries because there just aren’t enough hours in the day to create content. We offer heartfelt, effective, and affordable Facebook content that mirrors the compassionate, personal care you give every day.
As funeral service insiders, we understand the demands of the profession and design content that reflects your voice and values. Our work blends strategy, creativity, and care to strengthen your brand and earn the trust of the families you serve. Everything we deliver comes with licensed funeral director approval and expert-backed guidance you can count on.
Mary Schaaf
Kelly Manion
How We Help
Our hand-in-hand community strategy builds your recognition and gives families the guidance they need. Families see your name where they already spend time, so when the moment comes, choosing you feels natural. We extend your reach into the local spaces families trust every day.
No other strategy combines all three levels of presence: your page, your community, and your local network working together in one seamless approach.
Turnkey Facebook Page Management
Through our partnership with Pyllrs, we turn your firm's Facebook page into a place families see compassion and professionalism every day without adding to your workload. (We think your office manager will thank us!)
Kindred Circle creates:
Market-exclusive content approved by licensed funeral directors and never shared with local competitors.
Growing content library covering grief support, preplanning, burial & cremation guidance, memorialization ideas, and more.
Custom content options to highlight your staff and community involvement.
Pyllrs technology delivers:
Automated scheduling with your branding on every post plus seamless obituary integration. (Just keep doing what you're doing.)
Market insights from 300+ community data points to track your reach and engagement.
Content families engage with most by using AI to analyze engagement data and schedule posts that connect at the right time, getting smarter every month.
Flexible control with dedicated support—you choose your involvement level with full team backup.
Seniors Community Facebook Page
The Go-To Source on Aging Well
(In Partnership with Pyllrs)
With Pyllrs at the helm, we are launching a senior-focused local Facebook page in your community, giving families a trusted place to turn for guidance on aging and life’s threshold moments.
What you get:
A community hub that offers practical support for local aging adults and their families.
Compassionate, shareable content that families engage with and find helpful.
Posts that link back to your firm.
Strategic positioning as a trusted advisor alongside other respected community professionals.
Early connections that help you build relationships before families need care.
Local Community Website
The Trusted Platform for Life's Threshold Moments
(In Partnership with Pyllrs)
Families search daily for guidance on life’s threshold moments. Kindred Circle and Pyllrs will make sure your funeral home is part of the answers they find. A community website is already underway in your area, making it easy to place your funeral home among the local voices families trust first.
What you get:
Direct links that connect families back to your funeral home.
Event promotion that highlights your grief groups, preneed lunch-and-learns, and community memorial events.
Informative articles that cover grief support, caregiving, veterans benefits, preplanning, aging in place, and more.
Expert-backed content that reflects your values and builds trust.
Seamless integration that weaves your presence and logo into resources families rely on.
Strategic positioning that places you alongside other respected community members.
Mrs. Peterson’s
Journey
1. Follows
Mrs. Peterson follows your Facebook page for obituaries. Soon she also sees posts on grief support, preplanning, and memorial guidance. She notices your funeral home on the local Seniors Community Facebook page we manage, where your name appears alongside other professionals she already trusts.
2. Builds Familiarity
When she clicks through from your Facebook posts, she discovers a comprehensive community website with expert-backed resources supporting aging adults, caregivers, veterans, and those who are grieving. She can also access a community calendar featuring local events, support groups, and educational workshops. Your logo appears throughout, linking back to your funeral home and reinforcing your place in her circle of trusted local voices.
3. Calls
Each interaction builds familiarity as your name becomes part of her online world. When her husband enters hospice, she already knows who to call. She turns to your funeral home with confidence, because your guidance has been there all along. And when you help care for her husband, she asks you about preplanning
How We Do It (Our Secret Sauce)
Kindred Circle runs on Pyllrs, a platform built to make compassionate online engagement simple and seamless. Pyllrs strengthens local communities by connecting people with trusted, local resources during life’s important moments. The network brings together partners in funeral service, hospice, caregiving, grief support, healthcare, veterans’ services, elder law, aging support, and civic organizations, all working side by side to support families and the communities they call home.
YOUR INVESTMENT
Complete Support for One Price of $398/month
Facebook Management
$199/month
per page
Facebook Management
$199/month
per location
Special Offer
for Homesteaders Customers
Complete Package
$398/month
for maximum impact
$0*
*Six months of Kindred Circle Content plus
Community Presence FREE, courtesy of Homesteaders!
Ready to Focus on Families While We Handle Your Online Presence?
Let’s talk about how Kindred Circle can give you time back while building the recognition your funeral home deserves.